Total Quality Management Discussion

Total Quality Management Discussion

Case Study Analysis

Written assignment (case, essay) Midterm Activity brief

BBA323 Total Quality Management Online campus

Professor: Antonia Koumproglou | antonia.koumproglou@euruni.edu

Description Case Study 1:

Choosing a global brand that is well-known for its strategic TQM approach, please answer the following questions:

1. What is the quality management philosophy of the brand? The types of quality management approaches can be classified into various categories such as the Crosby approach, the Deming and Juran’s approach. Which of these approaches do you think best describes your chosen brand’s philosophy and why. (400 words)

Please revise Willey Book Chapter pages 142-150

2. Please analyse the range of quality controls the brand applies and explain how service to the customer can be improved through the application of these quality control methods (TQM tools, inspection, quality assurance etc…). (400 words)

3. Please provide a few recommendations to the brand so that it can enhance its added value in the minds of consumers? (200 words)

Format This activity must meet the following formatting requirements:

• Font size 12

• Double-spaced

• 1000 words

• Harvard Referencing System

• pdf only

Due date Date: 23rd August 2021 at 14.00h CEST

Weight towards final grade

This activity has a weight of 40% towards the final grade.

Goal(s) • Review the concept of service quality and its dimensions

• Define the principles and philosophy of TQM

• Establish the TQM core principles and drivers

Assessment criteria

Rubric: written assignment see below

Learning outcomes

Outcome 1: analyze the principles, theories, concepts and dynamics of TQM

Outcome 2: apply these principles and tools in case study analysis;

Outcome 3: integrate the concepts &techniques learned through application in the preparation of case study analysis

Rubric: written assignment

Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F)

Problem identification

The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations. Impact on company operations has been correctly identified. Thorough analysis of the issue is presented.

The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers. Key case information has been identified and analyzed.

The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth.

The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis.

The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted.

Information gathering

The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and relevant.

Relevant information gaps were identified and additional relevant information was found to fill them. At least two different types of sources were used. The student demonstrates coherent criteria for selecting information but needs greater depth.

The student correctly identified at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not consistent throughout. Needs expansion.

An information gap was identified and the student found additional information to fill it. However, this was limited in scope. Weak criteria for the selection of necessary information.

Information was taken at face value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect.

Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions.

The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions.

The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions.

The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.

Solutions The student used problem solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out.

The student used problem solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out.

The student used problem- solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored.

The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.